Monitoring and Controlling Project Deliverables Essay

Monitoring and Controlling Project Deliverables - Essay Example There are many differences between physical security, and information security. Information security is concept that entangles most aspects of the society, majorly because of the ubiquitous adoption of computing technology in the modern world. In our daily lives, we use computers at work place for our employers, play on computers in homes, study online, do business, and check emails, and so on. The level of development in the modern world has greatly improved especially with the increased rate of innovation, and growing technology. Everyone in the modern world is impressed at how the level of technology is increasing so fast because they benefit from it in very many different ways (Matford & Whitman, 2012). Owing to the fact that most people have the urge to make things easier in the modern world, everyone is turning towards the direction of Information technology because online seems to be the future of everyone, and everything. The web is viewed as the future of most activities in the world today since currently it serves as a very useful tool even though it also has some intimidating proposition. Although technology enables more productivity and allows access to much information, it also carries a lot of security issues. Employers preserve information about their companies, employees, and other important documents on the computer systems. Banks also store vital information on money transaction between them, and other clients. One of the most common challenges in the modern technology world is hacking, and piracy. When someone hacks information about a company, then this leaves the company in danger of either breaking down or losing credibility from the public that it serves because this interferes with its reputation, and competitors can take advantage of this situation. Employers can lose millions of dollars, and suffer damage of reputation, face legal

M5A2 - Leadership and Ethics Essay Example | Topics and Well Written Essays - 750 words

M5A2 - Leadership and Ethics - Essay Example Additionally, Clarke’s roles throughout his career reflect that he had a strong tendency for management rather than as a technical person. Clarke shifted from commercial and marketing positions to the head of stores which had little relevance to his previous positions. Similarly, he later moved from Supply Chain Director to IT Director. Both positions have little in common so it could be surmised that Clarke is more of a manager than a technical person who would be restricted to one field of expertise in TESCO. Moreover, it must also be related that Clarke has been moved around the world when TESCO required solutions to grave problems so Clarke can be seen as an adept manager, especially under pressure. Clarke’s role as a leader is confirmed most after talking to his subordinates. All of the people interviewed, at TESCO, viewed Clarke as an able leader such that they looked up to his example. Moreover, Clarke can be seen as a direction setter for TESCO given that TESCO has switched gears after Clarke took over as Group Chief Executive. 2. Describe the ethical model or framework used by the person to make ethical decisions—include the positives and negatives of your chosen leader's ethical model. Clarke can be seen as using a managerial grid leadership model for taking ethical decisions. The use of the managerial grid leadership model is augmented by the situational theory of leadership where the leader evaluates a situation in order to provide the decision (McKee & Carlson, 1999). The managerial grid model provides for two major constraints that the leader must consider – labour satisfaction and productivity. In addition to these major constraints, the leader may also be considering other smaller constraints such as public image, accountability, legal implications etc. The leader utilising the managerial grid model for ethical decision making tends to evaluate the provided situation in terms of the constraints in the situation (Griff in & Ebert, 2010). The primary aim of the leader is to optimise all available constraints in respect to each other such that no singular constraint overrides any other constraint. It must be kept in mind that labour satisfaction and productivity will operate as primary constraints while other constraints play secondary and tertiary roles only. This particular model of ethical decision making is restricted to Philip Clarke, Group Chief Executive for TESCO only since other managerial grid leadership models would have personalised primary, secondary and tertiary constraints being considered. The managerial grid leadership model for ethical decision making has the distinct advantage of optimising organisational aims and objectives achievement. This takes place as the ethical decision making process optimises inputs for Theory Y under which labour satisfaction is maximised in order to maximise productivity (Griffin & Ebert, 2010). Essentially, as labour satisfaction increases, the achiev ement of organisational aims and objectives becomes easier and simpler but it remains to be seen what direction organisational aims and objectives lie in. Given the nature of economic enterprises, it is common to find productivity at the top of the organisational aims and objectives list but other secondary and tertiary factors may also be available such as safety, ethical practices, corporate social responsibility etc. (Ray,

Focus on the learner Essay Example for Free

Focus on the learner Essay A. Learner’s profile Virginia is a 29-year old native Spanish speaker born in Madrid. She is currently studying a professional training course and works as an animal caretaker. She is one of the A2 or Elementary proficiency level students of the Celta Teacher Training Program at International house Language School. She took part of the same program two years ago, but she didn’t continue studying English afterwards. Virginia studied English in primary and secondary school following a traditional teaching method, which used grammar as the starting point and foundation, for the development of all language skills — speaking, listening, writing, and reading, however there was relatively little focus on speaking and listening. As reported by Virginia, she was exposed to explicit information about the structure of the language and to rules that she had to internalize through repetitions and direct translation with little or no opportunity of participating in activities that encourage meaningful communication. This situation hindered the development of her speaking skills, and made her fail in her attempts to attain the necessary fluency and confidence to successfully communicate in English during her trips abroad. Knowledge of grammar without meaningful practice of the language is ineffective, as Jim Scrivener says: â€Å"There is no point knowing a lot about language if you can’t use it (which sadly, has been the experience of many language learners in the past – able to conjugate a verb, but unable to respond to a simple question)† (Scrivener, 2005; 146) As a result of the different frustrating situations she had to face when trying to make herself understand in foreign countries, and due to her love for travelling, she developed an intrinsic motivation to study English. She thinks English is a lingua franca that opens doors to other cultures, on the contrary, she doesn’t have any extrinsic motivation as she doesn’t need to speak English for any other purposes than socializing and travelling. She is a participative student who has never missed a class. Her favorite  activities are the ones that foster speaking skills, especially role-plays or discussions in groups, because they give her the opportunity to interact with her classmates and communicate in real time about real or similar to real life situations. Virginia’s learning style is visual; a technique she uses in order to spell words is seeing the words in her head and she can better understand and remember explanations by writing them down or looking at pictures and diagrams She claims that one of her strengths is her knowledge of grammar rules associated with verbs conjugation; specifically the use of simple present and present continuous and adds that writing is the easiest among the four language skills, because writing tasks provide enough time to brainstorm and choose the correct language to express her ideas. Among her weaknesses she mentioned her lack of fluency, because she has not time to think on the grammar rules when she speaks, especially when talking about a past event, as she hardly ever knows whether the verb she wants to use is regular or irregular. B. Language problems and Solutions Analyzing Victoria’s output in class I could notice that she has two evident language problems; one of them is the use of simple past of irregular verbs, and the other one is the differentiation of the vowel sounds /aÉ ª/ and /É ª/. I find these problems in the grammar and pronunciation areas very interesting to analyze, because both of them are very common in Spanish native speakers learning ESL, therefore, finding engaging and interesting activities to overcome them could be helpful in similar cases in the future. Examples and solutions for the student’s language problems in the different areas are exposed below: Grammar: Virginia struggles with using irregular verbs in the past  Ã¢â‚¬Å"I ´m learning to surf. I buyed a surfboard. I ´m loving it although Im not very good.† â€Å"The teacher who teach me English when I was a child was not  strict† â€Å"I lose the train this morning† (neither the correct word has been chosen in this case â€Å"miss†, however, I only focus on the verb) In order to help Virginia with her problem in this grammar area, I have decided to use the activities of the lesson â€Å"Girls’ night out†; unit 5, pages 56 and 57 of the Elementary student’s book â€Å"New English File†, Oxford University Press. The subject of the lesson revolves around a group of young female journalist for a famous women’s magazine who are asked to go out for the evening with her girlfriends, and then write a report about their experiences. The topic is engaging, as it suits Virginia’s age, gender, interest (tackles some cultural matters of different countries) and is quite close to her cultural background, considering that Spaniards are very sociable and much of their life is lived in the streets. The material exposes the student to the structure through reading, listening and speaking activities. Virginia will have to deduce which are the past tense of a set of irregular verbs from the text in order to do exercise 3A. Grammar (look at the reports again and find the past tense of these irregular verbs), and then listen and practice the pronunciation of the verbs in exercise 3. B (listen and check, practice saying the verbs). She will also have the opportunity to fill in sentences with the correct form of the same irregular verbs in exercise 3C 1 and listen these verbs within a meaningful context in exercises 4 B and C (Listen to Silvia talking about their girls’ night out). In terms of speaking, the student will have to use the simple past of irregular verbs in the exercise 5C (Think about the last time you went out with friends, look at the questions and plan your answers) Virginia will have plenty of opportunities to see and use the target language as in real life communication. 1: This exercise send the student to the explanation on page 130 (5C) and to the exercise on page 131 (5C) Pronunciation Virginia struggles with discriminating the /aÉ ª/ and /É ª/ sounds. : â€Å"I filled in a registration form for a diving school†: /ˈdÉ ªvÉ ªÃ…‹/ â€Å"The school has wifi† /ˈwÉ ª fÉ ª/  Ã¢â‚¬Å"The school has a library†: /ˈlÉ ªbrÉ™ri/ To help her to differentiate the pronunciation of the vowel sounds /aÉ ª/ and /É ª/. I have chosen the lesson â€Å"Wine, win†, unit 5 of the book â€Å"English Pronunciation in use†, Cambridge University press; pages: 30 and 31. Besides providing explanatory pictures of mouth modulation for a better pronunciation (Section A and B), it offers exercises that focus exclusively on the different pronunciation of minimal pairs, which usually confuse nonnative speakers, as Spanish does not differentiate between long and short vowels. Minimal pairs effectively facilitate pronunciation acquisition. â€Å"When learners compare and contrast discrete sounds in the environment presented in minimal pairs, the importance of these sounds in denoting word meaning is transferred to their mind naturally. Experience shows that ―pronunciation classes†¦ make students more conscious of their own pronunciation and aware of ways in which their pronunciation differs from the model offered† (Rajadurai, 2001: 14) Virginia will have to spot the /aÉ ª/ sound among minimal pairs in exercise A and the /É ª/ sound in exercise B. The student will also have to discriminate and identify the words that have the/aÉ ª/ or the /É ª/ vowel sounds in exercise 11.1. (Make words with these beginnings and endings and write them in the correct part of the table) and in the exercise 11.2 (Read the dialogue. Circle the sound /aÉ ª/ and underline the/É ª/). Despite the fact that this material doesn’t approach pronunciation within a context similar to real life, it offers a lot of practice opportunity, which in my opinion as a nonnative speaker of English is essential for the reason that Spanish phonological system is significantly different from that of English, particularly in the aspects of vowel sounds. Conclusion Virginia’s English lesson at school were focused on talking about the language rather than on talking in the language; as a result, we can deduce that she was not exposed to proper and useful input since these type of classes do not require that teachers be experts or even fluent in the  language. However, her motivation, along with the use of relevant and meaningful materials as the ones presented in this essay can help her to improve her language skills and attain proficiency in English as a result. References Hancock, M (2003) English Pronunciation in Use. Cambridge University Press. Oxenden, C, Latham-Koening, C and Seligson, P. New English File, Elementary Student (2007). Oxford University Press. Scrivener, J (2005) Learning Teaching, A guidebook for English Language Teachers. Second Edition. Macmillan Books for Teachers. Rajadurai, J. (2001). An investigation of the effectiveness of teaching pronunciation to Malaysian TESL students MacMillan Dictionary : http://www.macmillandictionary.com/

Nestle: A marketing analysis

Nestle: A marketing analysis Nestlà © is the worlds leading Nutrition, Health and Wellness company (Nestlà © SA, 2010). As the worlds leading food company, Nestlà © is dedicated to provide the best nourishment to people throughout their lives by understanding consumer needs and meeting those needs through its global resources. Nestlà © has grown to become the worlds largest food company providing more than 8,500 brands and 10,000 products. Nestlà © has more than 456 factories spread over 80 countries with its headquarters in Vevey, Switzerland and employs more than 283,000 people. The founder for Nestlà © Group was a Swiss chemist known as Henri Nestlà ©. It started when there was a high infant mortality in Europe due to malnutrition, where Henri began experimenting with nutritious food supplements to overcome the situation. During 1867, Henris first success was the development of milk food supplement which had helped a premature infant who was unable to accept his mothers milk or other conventional substitute. The product was then marketed throughout Europe which was known as Farine Lactà ©e Nestlà ©. Henri Nestlà © adopted his own coat of arms as a trademark in 1867 known as Nestlà © which means little nest translated from German, and the now-famous symbol is universally understood as it represents nurturing, caring, security, nourishment and family bonding. These attributes are still the guiding legacy for the company as it fulfills its commitment to Good Food, Good Life. During 1905, Nestlà © Company merged with the Anglo-Swiss Condensed Milk Compan y, the first condensed milk factory which opened in Switzerland during 1866. In 1904, Nestlà © entered into milk chocolate business when Peter Kohler Swiss General Chocolate Company produced milk chocolate under Nestlà ©s trademark and the company then joined Nestlà © Group in 1929. Nestlà © grew and diversified its range of products, through acquisition and mergers with well known brands. Nestlà © started in Malaysia during 1912 as the Anglo-Swiss Condensed Milk Company in Penang. The growth and expansion made a move to Kuala Lumpur during 1939 and with its first factory located in Petaling Jaya in 1962. Now, Nestlà © Malaysia manufactures its product in 7 factories and operates from its head office in Mutiara Damansara with six other sales offices nationwide. The company was public listed on KLSE during 13 December 1989. Today, the company employs 5000 people and markets more than 300 Halal products in Malaysia such as Milo, Nescafe, Maggi, Kit-Kat, Nesvita and etc. Nestlà © Company still adheres to its founders beliefs and principles providing the best products for every individual. (Source: nestle.com.my) SITUATION ANALYSIS Market Summary The soft drink industry consists of establishments primarily engaged in manufacturing non-alcoholic beverages in the form of carbonated and non-carbonated. These drinks are normally consumed while it is cold. Carbonated drinks are drinks that contain gassy and fizzy feeling while drinking such as soda, cola and many more where as non-carbonated are drinks which do not contain gases such as fruit juices, yogurt drink, cordial, and etc. In the Malaysia market, soft drink industry has been growing continuously for 5 consecutive years since 2002 (Loh, 2009). In fact, there are a certain amount of consumers who really enjoys soft drinks as they are cold and refreshing for a hot climate country. Most consumers are normally children and young adults due to their active lifestyle. According to the report entitled Soft Drinks in Malaysia to 2012 by Research and Markets, it states that the market for soft drinks had increased from 2002 to 2007 with a growing annual average rate of 5.7% (Asia Food Journal, 2009). However, there has been a decline in the sales of carbonates, functional drinks, concentrates and ready-to-drink (RTD) teas where this trend can be deduced from the growing health awareness which encourages a stronger demand for healthier beverages (Loh, 2009). The consumer market has not changed their main taste in carbonates. However, seeking for alternative and healthier choices is getting popular. In the forecast from 2008 to 2012, there will be a continuing but slower progress in the soft drinks industry in terms of quantitative and qualitative sales where the trend is inclining towards healthier drinks that include low-calories and low-sugar products in natural and healthier form such as fruit or vegetable juice (Loh, 2009). Furthermore, the consumption of soft drinks is also a fairly high consumable product in the market as Malaysia is an Islamic country and therefore the consumption of alcohol per capita is low as Muslims do not consume alcohol (Malaysia Food Drink Report Q3, 2008). Target Market The target market for Nestlà ©s soft drink products focuses more to a healthier drink and a target group that ranges from children to adults depending on the type of drinks. For instance, Yoco Cultured Drink targets more to the children segment, RTD Milo in UHT targets more on children to young adults segment, RTD Milo canned and RTD Nescafe targets more on young adults segment and Nestlà © Bliss Yogurt Drink are more to young adults to adults segment. In addition, target customers who purchase these products often prefer convenience as these drinks are ready to be consumed straight away. Market Attractiveness Global uncertainties had brought an impact to Nestlà © performance. Although with the tough economic environment that Nestlà © Malaysia faces, the Nestlà ©s management group took actions to help ensure the company delivers a strong performance reaching a double digit growth of 13.5% together with a total sales turnover of RM3.9 billion in 2008 (Nestlà © Corporate Report, 2008). Nestlà © has also made a move towards the expansion of Popular Positioned Product (PPP) which offers Malaysians nutritionally balanced products at affordable prices (Nestlà © Creating Shared Value Report, 2008). Still, there is also strong competition in the soft drinks industry that has contributed to challenges in terms of price due to economic factors. Furthermore, strong companies like FN Sdn Bhd and Pemanis Sdn Bhd have higher awareness in this industry as they focuses mainly on soft drinks. In fact, this industry is seemingly non-attractive for new entrants as there are many companies plus strong existing companies in this segment. However, Nestlà © only focuses on drinks which benefits health and wellness of the people and has a competitive differentiation as consumers nowadays are seeking for healthier alternatives. In terms of political factor, Nestlà © shares the concern of the Ministry of Health on the state of the nations health such as supporting the efforts of the National Plan of Action for Nutrition Malaysia II (NPANM II) to address health issues related to nutrition affecting Malaysians (Nestlà © Creating Shared Value Report, 2008). Nestlà © also focused on the Centre of Excellence for Halal in Malaysia that offers Halal products which has gained even more ground and importance not only in the local market but also the export market (Nestlà © Creating Shared Value Report, 2008). According to The Star, Nestlà © Malaysia expects its out-of-home food and beverage market to double to RM7.84bil in five years as Malaysians spend more money eating out which is known to be a social trend. The companys out-of-home market was 35% from the current share of RM11.2bil due to increasing number of partnerships the company had and an increasing amount of people eating out (The Star, 2009). Besides that, Nestlà © Malaysia also placed an importance and is committed towards environmental issues by practicing to preserve natural resources and minimise waste (Nestlà © Creating Shared Value Report, 2008) where Nestlà © has come up with Nestlà © Environmental Management System (NEMS) which is to improve management cycle and manages the companys environmental performance in alignment with the requirements of international standard ISO14001:2004. Positioning In response to the current consumers need for health, nutrition, convenience and well-being, Nestlà © had positioned its products by providing a full range of clarified nutritional balanced products that are trusted brands among the Malaysians. Differential Advantage Nestlà © Malaysia has a certain differential advantage especially in terms of providing healthier and trusted brands as it has existed for a long period of time in the Malaysia market. For instance, Nestlà © received a positive feedback from consumers by offering full range of drinks product with No Artificial Colouring in conjunction with Some Things are Best Left Natural campaign (Nestlà © Corporate Report, 2008). Nestlà © Malaysias credibility and positioning as the Centre of Excellence for Halal within the Nestlà © group has gained importance by successfully launching wide range of Halal products as these products are not only being marketed locally but also to the export market (Nestlà © Corporate Report, 2008). Besides, these products have gained trust and confidence among the Muslim consumers (Nestlà © Creating Shared Value Report, 2008). Due to increasing out-of-home food and beverage market, Nestlà © has also evolved the Food Services Business Unit into Nestlà © Pro fessional to manage business globally for independent business that caters for the needs of out-of-home operators which ranges from five-star hotels to mamak stalls (The Star, 2009) where the company focuses on consistency in the market. This will also be an added advantage for the companys long-term, profitable growth as it aims to be an inspiring growth partner by delivering creative and branded solution that will enable operators to operate and create customer satisfaction. Furthermore, Nestlà © has also launched a range of products known as Popularly Positioned Products (PPP) in 2008 by providing products at an affordable price range to consumers (Nestlà © Creating Shared Value Report, 2008) to be price competitive in the market and at the same time providing quality products to consumers. The Microenvironment Competitors The soft drink industry in the Malaysia market faces many competition and challenges. Among the few soft drink manufacturers in Malaysia are FN Sdn Bhd, Pemanis Sdn Bhd, Yeo Hiap Seng (M) Bhd, Malaysia Milk Sdn Bhd, Lam Soon (M) Sdn Bhd, Pokka Ace Sdn Bhd, Dutch Lady Milk Industries Bhd and etc. One of the leading soft drink manufacturers in Malaysia is FN Sdn Bhd (Asia Food Journal, 2009) where the main product for FN Sdn Bhd in Malaysia is Coca-Cola which is known to be the leading soft drink brand around the world and ranked first in the Best Global Brand 2000-2009 (Interbrand, 2010). Furthermore, FN Sdn Bhd also produces the main selling isotonic drink which is 100Plus. However, the direct competitions faced by Nestlà © Malaysia are as stated in the table where these competitors are known to have product which have similarity in relation to Nestlà ©s beverage product. Product Nestlà ©s product Competitors Competitors product Chocolate malt drink Milo Maestro Swiss Corporation (M) Sdn Bhd Vico RTD coffee Nescafe (canned) Pokka Ace Sdn Bhd Pokka (canned) Yogurt drink Nestlà © Bliss Dutch Lady Milk Industries Bhd Dutch Lady Yogurt Drink Cultured drink Yoco Malaysia Milk Sdn Bhd MDD (M) Sdn Bhd Vitagen Nutrigen Soya bean milk Nestiva FN Sdn Bhd Yeo Hiap Seng (M) Bhd Lam Soon (M) Bhd Seasons Yeos Drinho (Source: Malaysia Food and Beverage Directory Online) Distributors Nestlà © distributes its product through its National Distribution Centre to its wholesalers and retailers like Giant, Tesco, Carrefour, Jusco, KK Supermarket, 7-Eleven, 99-Speedmart and many more which will then be sold to end users. (Source: Nestlà © Report, 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Suppliers In order for Nestlà © to produce its product, materials such as packaging and ingredients are obtained through trustworthy suppliers. Furthermore, it is very challenging for Nestlà © Malaysia to ensure a steady supply of material at competitive cost. Nestlà © Malaysia currently has about a total of 150 suppliers which include 40 that are local companies and these 40 local companies supply and contribute only 10% of its raw materials and ingredients to Nestlà © Malaysia (hdcglobal.com, 2009). SWOT Analysis (Source: Malaysia Food Drinks Report Q3 2008) Strengths One of the strongest and well known brand names in the market An immensely dominant parent company in Malaysia as it is one of the most important Asian markets to ensure the subsidiary continues to receive investment funds Acts as an important regional hub in Malaysia and as such production facilities remain revolutionary Weaknesses Price-sensitive Malaysian consumers limit strong growth opportunities at the ultra-premium end of the market Consumer preference for fresh foods brings a large challenge towards the processed product portfolio Opportunities Having Malaysia established as its Global Centre for Halal Excellence where it is on the edge to capitalise on growth in this global industry as Halal foods have contributed particularly strongly in Nestlà © Malaysia export growth Regional health and hygiene scares have led to increased interest in processed foods, especially from an established and recognised manufacturer Healthier option of instant food exploit consumer interest in the fields of convenience and healthy-living Threats Continue to feel its margins pressurized by increasing commodity expenditure and a desire to maintain consumer loyalty by keeping prices low Marketing Mix Product Canned Drinks Milo Grab N Go (Original, Mocha, Hi-Cal) Nescafe (Black Roast, Original, Mocha, Latte, Ice) UHT(Tetra Pak) Milo Nesvita Soya Bean Milk (Original, Calcium, Honey, Aloe Vera, Gula Melaka) Cultured Drinks Nestlà © Yoco (Strawberry, Orange, Blackcurrant, Mixed Fruits) Yogurt Drinks Nestlà © Bliss (Orange, Strawberry, Kiwi, Guava, Blackcurrant, Mango, Tropical Fruit, Passion Fruit Orange, Apple Kiwi, Lime Cucumber) (Source: nestle.com.my) Price Product Price Milo Grab N Go (canned) RM1.40 (Original 240mL), RM1.61(Hi-Cal 240mL), RM1.69 (Mocha 240mL) Milo (UHT) RM4.29 (1.0L), RM7.29 (6 x 250mL), RM3.73 (4 x 125mL) Nescafe (canned) RM1.69 (240mL), RM9.39 (6 x 240mL) Nestiva (UHT) RM5.89 (6 x 250mL) Nestlà © Yoco RM3.49 (5 x 120g) Nestlà © Bliss RM4.19 (750g), RM1.99 (300g), RM4.19 (5 x 125g) (Source: Tesco Hypermarket Shah Alam) Place Nestlà © produces its products in 7 factories and will then distribute its product through its National Distribution Centre to its retailers like hypermarket and supermarket such as Giant, Tesco, Carrefour, Jusco, KK Supermarket and convenience stores such as 7-Eleven, 99-Speedmart and many more which will then be sold to consumers which is available throughout the whole nationwide of Malaysia. (Source: Nestlà © Report 2008; Giant Hypermarket Shah Alam; Tesco Hypermarket Shah Alam; Carrefour Subang Jaya; Jusco Bukit Tinggi, Klang; KK Supermarket Section 9, Shah Alam; 7-Eleven Section 9, Shan Alam; 99-Speedmart Section 25, Shah Alam) Promotion Nestlà © Malaysia has done all sorts of promotions in order to promote their products such as by holding events, sampling, consumer contests, advertising, offering lower prices for their products and many more to attract customers into purchasing their brand. (Source: Nestlà © Creating Shared Value Report 2008; Nestlà © Corporate Report 2008) People Since 1912, Nestlà © has built the trust among Malaysian consumers through its variety of products which are now well-known household brands. According to the Corporate Brand Monitor Study conducted by Nestle during 2008, the first company that came into mind was Nestlà © when being asked to think about food and beverage companies (Nestlà © Creating Shared Value Report, 2008). In 2008, there was a significant increase towards the awareness of Nestlà © among the consumers in the Nestlà © database. A majority of those surveyed have a good impression of the company (Nestlà © Creating Shared Value Report, 2008). In Nestlà © Malaysia, it is important for employees to contribute towards their corporate vision which is the leading reference company in Nutrition, Health and Wellness. Nestlà © believes that a healthy workforce can contribute to happy employees and improve productivity (Nestlà © Creating Shared Value Report, 2008). According to the Organisational Climate survey conducted by Nestlà © during 2007, the company is known to be the preferred benchmark against other High Performing Global Companies with a participation rate of 91% (Nestlà © Creating Shared Value Report, 2008). Process Consumers can easily purchase Nestlà © drinks products from Nestlà © distributors such as hypermarkets, convenience stores and etc to obtain the products. Physical evidence The beverages size ranges are as stated below: Product Size Milo Grab N Go (canned) 240mL Milo (UHT) 125mL, 250mL, 1.0L Nescafe (canned) 240mL Nesvita (UHT) 250mL Nestlà © Yoco 120g Nestlà © Bliss 125g, 300g, 750g (Source: As printed on the packet of the drinks) (Source: product images taken from nestle.com.my) MARKETING STRATEGY Objective To create brand awareness for new and current product To create satisfied customers towards product and services To increase extra sales profit for the company Ansoff Matrix Existing Product New Product Existing Market Market Penetration Price making price affordable for this product Promotion having free samples and creating added value for customers Place making product available and accessible Product Development Product creating an addition new product for the drinks segment New Market Market Development People creating a wider target market Diversification Product Development (creating a new beverage product for Nestlà ©) Product: A new product will be created as an addition to Nestlà © drinks segment in the existing market. This product created will be a fruit drink called NesFruits which is a healthier alternative of fruit drink that will be available in the market as it contains less sugar and also no artificial colouring and flavouring is added into the drink. Creating a healthier alternative drink will help boost up company sales as consumer are more health conscious nowadays and want more choices and options while they seek healthier alternative in drinks due to the increasing numbers of illnesses that is arising with unhealthy lifestyle. Market Penetration (penetrating to competitors market) Price: This new drink will be priced at an affordable price and placed in the market under the Popularly Positioned Product (PPP) by the company in conjunction with available ongoing promotions where customers always like their products with quality and within an affordable range for them to purchase. Promotion: This drink will be placed under promotion by giving out free sampling with every purchase of Nestlà © product, holding consumer contest and events when it is newly launch. Furthermore, offering a lower price promotion or giving out some freebies with every purchase of the product can help to penetrate competitors market. By doing so, it can help to create an added value and satisfaction within customers when purchasing the product as customers love great value for money and offers. Place: This product will also be made available and accessible for everyone where it can be easily obtainable nationwide. It will not only be made available in hypermarkets and supermarkets but can also be easily purchased through vending machines, convenience stores, fast food outlets and petrol kiosks when the consumer has a sudden desire of having the drink. Market Development (creating a wider target market) People: This new drink should be able to have a wider segment since it is meant for everyone as it is a healthy drink. However, this drink is not just targeting people who are health conscious but also for people who desires and enjoys having fruit juices all the time. Furthermore, having a wider market can help boost extra sales and profit. Target Market The target market for NesFruits would be more for consumers who are health conscious especially the baby-boomers generation. This product is created in such a way where it is less sweet with no added artificial flavouring and colouring. In addition, this product will also be targeting people who want convenience and enjoy drinking pure fruit juice. Positioning This product will be positioned as a healthier choice of fruit juice which contains less sugar and no artificial colouring and flavouring is added into the drink. Furthermore, this fruit juice also contains high vitamin C as it is made from real fruits. The purpose of having this product to be less sweet is due to increasing numbers of diabetics in Malaysia (The Star, 2010). As people are aware of the risk of consuming too much sugar, this will lead them to purchase healthier alternative drinks. Besides that, artificial content is also unimportant in Nestlà © products with the supporting campaign theme of Some Things are Best Left Natural. In fact, colouring and flavouring does not play an important obsession to adults as they know that artificial content is a chemical which will harm the body if consumed on a long term basis (Heather, 2007). On top of this, it is not the colour of the drink that matters but the original quality content of the drink which is more important such as t he purity and freshness of the juice with a combination of fruity good taste. In addition, this drink is also more refreshing and thirst quenching because there is less sugar added as sugar will tend to make a person thirstier after consumption. This drink also helps bring convenience for fruit juice lovers where they do not need to go through the process of blending fruits to get the juices as this product really taste like juice out from the blender. Moreover, this product can be consumed on a daily basis as it is made from natural fruits with less sugar and no added artificial content and therefore suitable for everyone. Competitive Advantage These new juices are high in vitamin C as they are extracted from real fruits. Furthermore, this drink also contains less sugar compared to other fruit juices that is available in the Malaysia market. In addition, artificial content is also not added into the drink with supporting campaign theme Some Things are Best Left Natural. Competitive Target The direct competitive target for this new product will be FN Sdn Bhd Fruit Tree and Malaysia Milk Sdn Bhd Marigold Peel Fresh (food-beverage.com.my). This is because both of these brands are the main key players in the fruit drink segment. Furthermore, they are also competitive challenging in terms of price as this new product will be priced higher compared to them in the market. However, with the excellent quality and the benefit of the new drink, it will somehow attract consumers that is seeking healthy drinks in the market as this new drink is something different compared to the fruit juices that competitors are having. Strategies Product NesFruits is a new fruit juice product from Nestlà © that will be an addition to the drink segment for the company. This product comes in an assorted range of flavours which includes orange, apple, grape, mango and tropical mix. It will also be packed in various pack sizes which include handy pack size of 250mL for convenience and large pack size of 1.2L and 2.0L for bulk consumption. Price The price for NesFruits will be slightly more expensive than other brand of fruit juices that is available in the market as it is made purely from fruits in comparison with the quality at an affordable price. The price will be range from RM6.99 to RM10.99. The 250mL pack of 6 will be price for RM8.99, RM6.99 for the 1.2L and RM10.99 for the 2.0L. Place NesFruits will go through channel integration which will be sold through intermediaries using conventional marketing channels such as supermarkets, hypermarkets, convenience stores and vending machines. This product will be easily available at all supermarkets and hypermarkets such as Giant, Tesco, and Carrefour plus easily accessible through convenience stores such as 7-Eleven, petrol kiosks and Nestlà © vending machines. Promotion In order to promote NesFruits in Malaysia, these are the following ways that the promotion should be done: Event NesFruits will be introduced and launched through an event by the Malaysia Health Ministry and Malaysia Natural Resources and Environment Ministry. The purpose of this event is not only to introduce a healthy fruit juice in the market but also to create awareness that Nestlà © Malaysia is a sustainable company towards the environment where the fruit waste from the product will be further used to make enzyme that can be use for household cleaning During this time, free samples will be done to let the people try out the new product and to collect feedback about the new drink. This product will also be placed under promotional sale for customers to purchase. In addition, this event will definitely have good publicity as it will be advertised through the media since it is supported by the Ministry of Malaysia. Product brochure NesFruits can also be introduced using Dear Nestlà © Programme by sending product brochures to introduce this new product to Dear Nestlà © members. On top of this, a coupon card for a free NesFruits 250mL and discount voucher will also be given for the members to prompt them in trying this new product which is easily obtainable at participating retailers. Sampling A coupon card for 2 free sample of NesFruits 250ml (customer gets to choose any 2 flavours) will be given out with every purchase of RM20 and above on Nestlà © products at participating retailers to introduce this product to the market. By filling in their particulars on the coupon card and submitting it to participating retailers, customers will have a chance to try out the new product for free. This product can also be promoted by having free samples in supermarkets and hypermarkets during weekends when most people do their grocery shopping. Sales promotion A sales promotion of buy 2 free 1 or giving out some nice freebies with every purchase of the product will also be done at different period of time to create added value for customers. 20% discount promotion on price (PPP) will also be done during certain period of time. Contest A contest will also be held in conjunction with the launching of this product which will be held for 2 months by just answering 3 simple questions on the contest form. Entitlement for this contest: 4x250mL 1 contest form, 1.2L 1 contest form, 2.0L 2 contest form Winners: RM50,0001; RM10,0003; RM1,00010; RM500x50 Advertisement Advertisement for this product will be done on billboards, newspapers and health magazines This is to remind, reinforce and at the same time create awareness for this newly launched product and available on-going promotions. In order to launch this promotional campaign, Nestlà © Malaysia will have to hire a specialist agency to organize the development of this campaign for this new product. People The following are ways to sell this product to retailers: In order to have working productivity among the employees in the key account management division, Nestlà © Malaysia must follow the cycle of motivation as stated in the diagram: This product is a low involvement purchasing behavior product among customers. Therefore, it is better to create awareness by having trial for this product and to collect feedback from customers to make improvement according to customers needs and wants in order to have repeat purchase in the future. Process Purchases of this product can be easily made by way of payment at the place of distribution. Physical Evidence NesFruits will be packed in a tetra pak form in which the 1.2L and 2.0L comes with bottle cap to open and close the drink easily so that the drink will not spill where as the 250mL will come with a straw and a sealed lid for convenience to drink straight away from the pack. Marketing Research Product Free sampling will be done during weekends at hypermarkets and supermarkets to get direct feedback from customers about the new product. Price Monitoring competitors through environmental scanning, and gathering, buying, soliciting information about competitors by comparing the prices of other competitors and setting the product at a reasonable price for customers under the Popularly Positioned Product once there is a high demand. Promotion Using email survey to collect feedback from customers about the product that they obtained from retailers using the coupon card and customer who answer the survey will get a discount voucher to purchase Nestlà © products. Directly ask for customers feedback and record it during sampling in retailer outlets and customers who gives feedback will obtain a small gift Place Regular site visits to retailers to check on the availability. The visitation will be done on a weekly basis at different locations for 1 to 3 years depending on how well the new product sells. KEY AVTIVITY PLANNER MARKETING ACTIVITY BUDGET Overall Strategies Strategies Cost Event to launch NesFruits in support with the Ministry of Malaysia RM200,000 Giving out product brochure to introduce NesFruits to Dear Nestlà © members with coupon card and discount voucher for members to try out the product RM250,000 Giving out free samples of NesFruits with a purchase of RM20 and above on Nestlà © products RM600,000 Sampling in hypermarkets and supermarkets RM200,000 Buy 2 free 1 sales promotion

Financial Management Notes Essay -- GCSE Business Management Studies

ROLE OF FINANCIAL MANAGEMENT -  Ã‚  Ã‚  Ã‚  Ã‚  Financial management is one of the functions of management -  Ã‚  Ã‚  Ã‚  Ã‚  Financial management is concerned with o  Ã‚  Ã‚  Ã‚  Ã‚  Profits and losses of operations  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚  Ã‚  Ã‚  Ã‚  Control over funds o  Ã‚  Ã‚  Ã‚  Ã‚  Ensuring appropriate cash flow is available o  Ã‚  Ã‚  Ã‚  Ã‚  Chas management o  Ã‚  Ã‚  Ã‚  Ã‚  Raising funds / controlling internal funds o  Ã‚  Ã‚  Ã‚  Ã‚  Investment of funds o  Ã‚  Ã‚  Ã‚  Ã‚  Cost control / pricing o  Ã‚  Ã‚  Ã‚  Ã‚  Forecasting / measuring financial performance against expectations -  Ã‚  Ã‚  Ã‚  Ã‚  Accounting is a subset of financial management. Financial transactions must be recorded, classified, stored and eventually reported to the managers. -  Ã‚  Ã‚  Ã‚  Ã‚  OBJECTIVES OF FINANCIAL MANAGEMENT o  Ã‚  Ã‚  Ã‚  Ã‚  Liquidity Refers to cash reserves being held, or to the ability to turn and investment into cash with little or no delay or loss of capital o  Ã‚  Ã‚  Ã‚  Ã‚  Solvency Refers to a business ability to pay its debts when due, and remain a going concern o  Ã‚  Ã‚  Ã‚  Ã‚  Profitability Refers to how profitable the business is from the perspectives of profit on sales, assets and shareholders equity o  Ã‚  Ã‚  Ã‚  Ã‚  Efficiency Examines how well working capital is managed, that is how quickly cash is collected from debtors, inventory sold and creditors paid. o  Ã‚  Ã‚  Ã‚  Ã‚  Growth Once a business is formed and operations commence, it enters a growth phase, where there should be an increase in the number of goods or services sold -  Ã‚  Ã‚  Ã‚  Ã‚  THE PLANNING CYCLE o  Ã‚  Ã‚  Ã‚  Ã‚  Strategic or corporate plans involve how the business can accomplish its objectives, generally to create a strong competitive advantage o  Ã‚  Ã‚  Ã‚  Ã‚  Organisational planning processes involve   Ã‚  Ã‚  Ã‚  Ã‚  The formulation of mission, goals and objectives,   Ã‚  Ã‚  Ã‚  Ã‚  An analysis of key environmental variables that present opportunities, threats, and constraints. It is known as an environmental audit   Ã‚  Ã‚  Ã‚  Ã‚  An organisational audit to evaluate strengths and weaknesses and identify where change needs to be met   Ã‚  Ã‚  Ã‚  The formulation of strategies within deadlines to achieve specific objectives   Ã‚  Ã‚  Ã‚  Ã‚  Monitoring and review to ensure that the mission is on target and that performance indicators are being met o  Ã‚  Ã‚  Ã‚  Ã‚  Tactical plans focus on the most efficient resource use by a business unit or department o  Ã‚  Ã‚  Ã‚  Ã‚  Operational plans are concerned with implementing the strategic plan through day to day processes, procedures, workflow and efficiency o  Ã‚  Ã‚  Ã‚  Ã‚  Financial plans represent the dollar quantification of the stra... ...e lease agreement come to an end. Here the emphasis is on rental, rather than what is effectively deferred purchase. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The lessee may be responsible for paying all or any of the maintenance, insurance operating costs etc ï‚ §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Factoring †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Is the selling of accounts receivable or debtors ledgers to a third party for less than the book value ï‚ §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sale and leaseback †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Refers to a transaction in which the seller retains the use of an asset such as occupancy of a building, by simultaneously signing a lease, with the purchaser of the asset at the time of sale -  Ã‚  Ã‚  Ã‚  Ã‚  EFFECTIVE FINANCIAL PLANNING  Ã‚  Ã‚  Ã‚  Ã‚   o  Ã‚  Ã‚  Ã‚  Ã‚  EFFECTIVE CASHFLOW MANAGEMENT ï‚ §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Source of funds = use (application) of funds ï‚ §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Sources include †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Injection of new capital †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Raising new loans †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Reductions in stock ï‚ §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Applications include †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Pay out of loans †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Tax paid †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Purchase of fixed assets ï‚ §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Management strategies for cash flow problems include †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Shortening the operations cycle †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Increasing net profit margins †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Increasing trade payable †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Borrowing money †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Maintaining a minimum cash reserve

Exploring Freedom in Edward Bellamys Looking Backward Essay -- Looking

The definition of freedom depends entirely on how the phrase â€Å"freedom from†¦Ã¢â‚¬  ends. Perhaps a most straightforward understanding of freedom is the laissez-faire emphasis on limiting the power of government to interfere in economic and social matters. In this state of absolute freedom, however, inequalities exist between people, so that freedom from a controlling government does not imply individuals’ freedom of contract, movement, legal protection, equal rights through citizenship, or political voice. In light of the persistence of slavery in the US through the 19th century, freedom as an individual’s legal status separated people who could be citizens from people who were lifelong slaves. Even among legally free people, economic inequalities restricted the practical freedom of many, particularly through voting requirements and dependence on a crop lien system that severely restricted mobility and freedom of contract and trade. In the boom of industr y, terms like â€Å"wage slavery† drew attention to the lack of freedom of working class people to assemble as unions, to contract for a family wage, to receive education and medical care, and to fulfill the â€Å"American Dream† of to improving their living conditions through hard work. These inabilities were imposed not by a government that infringed upon personal liberties, but from a harsh capitalist economy that created an increasingly poorer lower class and, despite capitalist rhetoric, restricted social mobility based on merit and sharpened the division between socioeconomic classes. By the turn of the twentieth century, groups like the Populists and Progressives were calling for radical changes in government oversight of business, expansion of national currency, and subsequent redist... ... repressive. Though our world is certainly more troubled than Bellamy’s in some ways, and though we still have plenty of room for improvement, our more moderate approaches to stabilizing the economy and providing for social welfare have improved the situation since the 19th century. Legislation establishing minimum wage, safety inspections in workplaces, workman’s compensation, a graduated income tax, welfare and social service programs, family medical leave and maternity leave, affirmative action, anti-discrimination statutes, public schools and universities, federal grants for post-secondary education, social security for retirees and those with disabilities, and a host of other reforms over the last century have proven that the democratic government structure that existed during Bellamy’s day was capable of bringing about significant, though gradual, change.

Diamonds Are Forever (from Sierra Leone), Kanye West

Diamonds are Forever (from Sierra Leone), Kanye West The famous song â€Å"Diamonds are Forever (from Sierra Leone)† is not only a good song that is sung by a legendary music artist, Kanye West, but it is a hidden message political song that is directly talking about the precious blood diamonds from the southern countries of the continent Africa. When someone hears the two words â€Å"blood diamond,† most would probably assume that the diamonds are from Africa and that there are many people who die trying to mine for them.In reality, a blood diamond, also known by the names of conflict diamonds, converted diamonds, hot diamonds, or war diamonds, is a diamond that is mined in a war zone and sold to finance an insurgency, invading army's war efforts or a particular warlord's activity. These terms are particularly used in the context of diamond trading to indicate the negative effects for the sales of these said diamonds. Most of the blood diamonds are mined particularly i n Africa, where around two-thirds of the entire world's diamonds are extracted from.Overall, the main political issue that this song is referring to is the cold fought war for the control over Africa’s’ blood diamonds. The reason the country Sierra Leone is mentioned in the song is because of the huge war situations that the blood diamonds have caused. A little knowledge about this particular conflict; from the years of 1989 to 2003, the country of Liberia was engaged in a civil war. In the year of 2000, the United Nations accused Liberian president Charles G.Taylor of supporting the Revolutionary United Front insurgency in neighboring the country of Sierra Leone with weapons and proficient military training in exchange for blood diamonds. In the year of 2001, the United Nations applied sanctions on the Liberian diamond trade. In August of 2003, Taylor stepped down as the president, and after being exiled from Liberia to Nigeria, faced trial in The Hague. On July 21st of 2006, Taylor pleaded not guilty to the charged crimes against humanity and war crimes of which he was found guilty in April of 2012.It’s not too easy to tell if the diamond in the middle of a gold ring is a true blood diamond or not. In reality, there is no way to tell by looking with the naked eyes or even under a jeweler’s gem magnifying glass. Many influences about blood diamonds have been made famous. Some examples include the song â€Å"Diamonds from Sierra Leone† and the famous movie â€Å"Blood Diamond. † After listening to the song by rapper Kanye West, it sends out a deep message about what is going on in Africa on the war of diamonds. The music video that goes along with the song is also very powerful.A lot of the lyrics in the song include hidden descriptive messages about what happens because of these blood diamonds. Not nessacerily about blood diamonds, but what is happening to the southern African countries and what is happening to the pe ople who are forced to mine diamonds. In many cases, children are kidnapped and forced into slavery and forced to mine for diamonds. In other cases it is adults who are kidnapped from their families and forced to mine. After performing some brief research about the forced slavery for mining the diamonds, rebellion is typically not an answer.In simple prospective, people who are forced into the mining slavery are given simple choices; mine for diamonds or be killed, or mine for diamonds or you will be forced to kill your family and then you will be killed. This is just a sickening way of realizing that the diamonds on any wealthy persons’ fingers could not have only cost hundreds and hundreds of dollars, but also cost hundreds and hundreds of innocent lives that will never be remembered. In connection with the message to what the song â€Å"Diamonds are Forever† is trying to tell the whole world is that hundreds of thousands of people have died in Africa’s ongoin g diamond wars.One of the challenges now that we come face to face with is to prevent warlord empires from kidnapping and recurring, and to get diamonds to a safe place where they can be an engine of growth in the 15 African countries where they are mined, instead of a scourge. One of the verses from the song that really stands out to me is: â€Å"†What's up with you and Jay, man, are y'all ok man? † They pray for the death of our dynasty like Amen. Right here stands a man, with the power to make a diamond with his bare hands†¦ † This verse really stands out because of what it means to me.I believe it means that we are asking if people who are mining for diamonds are okay. In response, all we hear are the prayers that ask for the fall of their country, because people are being forced to exchange their enslaved lives for blood diamonds. But in reality, nobody knows who the â€Å"we† are and nobody knows who the people mining are because their lives have already been traded for diamonds. In simple words spoken by Kanye West himself, â€Å"Little is known of Sierra Leone, and how it connects to the diamonds we own. †